“You Imagine It, We Create It”

 

May 5, 2010

 

Keys to Increasing your Sales and Gross Margins in a Slow Economy:

 

Are you selling stock products and competing with every other office supply dealer in your region? 

 

While stock product orders may be an easier sale to get, it is most likely not the most profitable. 

Stock products do not separate you from your competitors.  Solutions do.

 

Custom filing products increase your margins, separate you from your competitors and add value to your

products for your customers.

 

A few sales tips to help minimize your competition and increase your margins:

·      Meet the decision maker

·      Ask open ended questions:

o   What do you like about your filing products?

o   If you could change anything about the filing products you use, what would it be?

o   What value added functions could I help you add to your folders that would eliminate a form, combine a calendar, and add value?

·      Take notes of your customer needs and expectations.

·      Contact FileAmerica for assistance in creating and developing solutions, producing samples to submit as solutions.

·      Ask for the sale

 

A few buying tips to help select your manufacturing supplier:

·      Communicate your customer’s needs.

·      What supplier can assure you that your customers needs will be met?

·      What supplier will create new idea samples for you to introduce to your customers?

·      What supplier can:

o   Turn Quotes in 4 hours

o   Has an On Time Delivery Goal of 95%

o   Produces High Quality Products

o   Competitively Priced

·      What supplier will work hard for you?

·      What supplier can you trust?